GOOD Inc.

We believe we must demystify design and see it as a craft again.

We think our task as designers is getting the message across, and therefore our own story is irrelevant: concepts and ideas go first and they determine the shape of things; By simplifying and reducing thoughts to their essence, the form reveals itself.
We believe in Truth (be honest with your audience), Love (for your clients, your team and what you do) and Chance (accidents and failure are both welcome) when designing.

Roelofs & van Rijn • Logo and identity.
Breekbaar Nieuws • Identity for a Iraq aid program.
Alfa Amerika • Book cover design and illustration.
Duizend Woorden • Identity for literature contest.
Gijs Wanders • Journalist, communicator ID.
Heinenken Awards Affiches • Posters for Scientific lectures.
Jacob TV Recopliations • CD and DVD boxes for musician Jacob TV.
Minka • Cultural organisator ID.
All The Lonely People • Theater poster for a Claire Fleury's play.
Meet mr. Modo van Gelder • Promotion for one of NL biggest paper reseller company.
De Wagenmenner • Coach ID and art direction.
Spark Communicatie • Communication company ID.
De Volkskrant OOG • Collaboration for the Art supplement of the VK website.
De Vrouw Zonder Eigenschappen • Theater poster & flyer for a Claire Fleury's play.
De Vrouw Zonder Eigenschappen • Theater poster & flyer for a Claire Fleury's play - illustrations-.
De Vrouw Zonder Eigenschappen • Theater poster & flyer for a Claire Fleury's play - illustrations-.
My Tokyo • Poster City Report together with Hiyoko Imai.
My Tokyo • Poster City Report.
My Tokyo • Poster City Report.
Amsterdam • City Report for the Vara Gids.
Paris • City Report for Tenue de Nîmes.
Live Words • Corporate Identity for a translation engine startup.
SNOW Magazine • Logo and design consultancy for Japan based web magazine.

Graphics & Drawings

Design